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Features


Core Platform

  • So you’re ready to take the next step and move forward with your Essentials website. That’s great! But, first, you may want to know a little more about the features included in each project.

  • Web Design

    Arguably one of the most important aspects of your new site, the web design is a top priority. When you choose an Essentials package, you get to choose from a variety of templates, then customize it to suit your firm.

  • Content

    A beautiful website without the right content won’t do you any good! When it comes to what’s actually written on your site, our team will make sure you have only the best pages to support your unique needs, and help you stand out from the competition.

  • Content Management & Support

    There’s nothing worse than having a website you don’t know how to update. With our easy to use, content management system, you can update your website, hassle-free, 24/7.

  • Advanced Technology

    We know that not everyone is a tech maven. But there’s no reason why you can’t become one! From making sure your website meets the latest web standards, to testing it in all major web browsers and offering automatic backups, you’ll never have to worry about a technology-related issue.

  • Add Ons

    There are several ways you can make your website even more customized. Want help with SEO? A new custom logo? A Pay-Per-Click campaign? We’ve got your back.

Web Design

  • Designed Just for Law Firms

    Founded by a lawyer, for lawyers. Since 2001 our award winning team has helped more than 1,000 law firms with web, content, marketing and print. Let us help your firm too.

  • Best Practice Themes

    Our designs are professional, eye-catching and beautiful. Improve your law firm's image today with a better website. We create new templates every year to ensure they follow best web design practices.

  • Mobile Friendly

    With more than one billion mobile devices in use today, mobile websites are no longer optional. Your website needs to convert to iPhones, Android phones, iPads, etc. Each of our designs includes a mobile version so your website will look great regardless of the device.

  • Photo Slider

    You have just three seconds to impress visitors. Keep them entertained and informed with great photography tied to a key benefit and call to action. Our templates all support rotating images in the tagline area.

  • Stock Photos

    We include the first five photos from iStock. Need more? We can purchase additional photos for you, or you can send us anything you would like us to use (as long as you have the legal rights to use the image, of course).

  • Free Essentials Logo

    We also offer Essentials logos as part of your package. You choose the template from our library are we will change the firm name and colors to match your branding. Looking for something more custom? We have an upgrade for that.

Content

  • Custom Content Writing

    Need content? Let us write it for you. Our team of attorneys can produce compelling copy for your website. Whether it is a blog post, attorney bio, or practice page, our copy will save you time and money.

  • Site Architecture Creation

    Our Essentials with Content packages include site architecture creation. Our content team will review your project brief and suggest pages for your website that help you meet your goals.

  • Content Organization

    Our Essentials with Content package has time built in for our content team to help organize and format your copy. We’ll make sure the headers are properly labeled and that there is copy for each page.

  • Content Consultation

    What's the best main navigation name? Do you really need a Business Law page? Is your home page not clear? Our content team can advise and consult, as needed, to ensure you're confident with your content strategy.

  • Basic SEO Included

    We properly code your website with title tags, meta description, meta keywords, search engine friendly URLs, and optimized code for speed. If you or your SEO team needs to update them, just login to Total Control and update on a per page basis.

Content Management and Support

  • Easy-to-Use Content Platform

    Update your website from anywhere in the world, instantly, 24 hours a day, 7 days a week via a web browser. You can customize your content, attorney, practice, offices, articles, seminars, news, languages, and more. Our content system, Total Control, is built specifically for law firms.

  • Google Analytics Installation

    We integrate Google Analytics and Google Webmaster Tools with all our websites. Track your visitors, keywords, page views, bounce rate, and more.

  • Automatic Updates

    We make monthly updates to our content system. Every upgrade is free of charge. Best of all, you don't have to do anything! The process is seamless and easy.

  • Help Desk During Business Hours

    Give us a call. We love to hear from our clients. We are available during standard business hours for support. For emergencies we are available 24 hours a day.

Advanced Technology

  • Site Ownership

    You own the site after just a two-year contract. Need it sooner? We have a low buyout clause for $1,000 whereby you can purchase the site after the first year.

  • Automatic Backups

    We provide password control, security and backup. It's fast, reliable and secure. Your data is safe in Total Control.

  • Reliable Hosting

    We host your website on the Rackspace Cloud. We provide at least 99.9% uptime for our servers which constantly run at 99.99% uptime.

  • PayPal Integration

    Accept payments via PayPal Standard service directly from your Essentials website. If you use another payment platform we can likely work with that as well - just ask.

  • Browser Tested

    Our websites work and look great in Firefox, Chrome, Safari, Internet Explorer and all other modern web browsers.

Add-Ons

  • Pay-Per-Click (PPC)

    We can setup a Google AdWords pay-per-click campaign. We do the research, setup and monthly consulting to improve your campaign. Our costs are just $600 setup, $300 per month management and you pay for the ad costs directly.

  • Search Engine Optimization

    Need ongoing assistance to rank high in search results like Google? Let us help. We will do keyword research, on-page optimization, content writing, monthly analysis and consulting for a monthly fee. We have plans from $1,000 to $4,000 per month, depending on your goals.

  • Additional Content Writing

    Need content? Let us write for you. Our team of attorneys can produce compelling copy for your website. Whether it is a blog post, attorney bio, or practice page, our copy will save you time and money.

  • Photography

    We include three photos and a slider with your website. For a flat rate we can find and download other photo, which includes photo research, editing, purchasing and placement.

  • Taglines

    The taglines are the words that appear over the images at the very top of your home page. Our team can brainstorm a creative tagline or a tagline that will help with conversions.

  • Custom Logos

    A compelling logo not only demonstrates your company is firmly established, but it makes you memorable and distinguishable. It is an essential part of any branding effort. We offer free Essentials logos with all our websites but if you're looking for something more custom we have packages for that as well.

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